In general, I always go for F+ in terms of color, when shopping for a "white" lab diamond.
A few reasons....
First, I guess if you want colorless, and you're going lab, get what you want!
Second, and importantly... many lab diamonds that have a slight tint, have a grey or other non desirable shade.
The best J color mined diamonds have a slight yellowish tint- like this one.
I love the way it's cut. Lots of rainbow flashes, from chunky facets.
As you tilt it through the crown, you can see the buttery warmth of the J color
Yet, from the face, it's bright white.
The is a huge booger in the middle... KIDDING!
It's VVS2 perfectly clean.
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