4.03carat U-V/SI1 Light
Yellow Radiant Cut Diamond
with
GIA report
Custom made ring featuring
2.27carat total weight side diamonds
Item R2076
HOW
TO SELL DIAMONDS ON THE INTERNET
Nowadays,
more and more purchases are being made online. Let's look at the way most
of the concerns offering diamonds on the web do it.
1) Get a
url name- let's call our hypothetical diamond site " Diamonds on the
River.com"
2) Buy one
of the site design templates. Most of the internet diamond sellers' sites
seem to be quite alike. In any case, you set up the site, get the ability
to accept credit cards, and you're in business.
3) OOOPS-
I forgot, we need something to sell.....or do we? What if we simply
compile lists of diamonds from manufacturers( cutters) and diamond
wholesalers. If we did that, we would not have to invest in the diamonds.
Of course
if we sold them that way, we might never even see the actual diamonds we'd
be offering.
We could
not have actual photos, but what the heck- almost every diamond selling
site I've seen has "sample photos" anyway.
In fact-
sites offering thousands and thousands of diamonds generally operate just
as I've outlined above.
It's
called "drop shipping". The internet seller sets up a site with different
sample photos for the shapes. No actual photos. Once they get an order-
and payment- they send the order to the actual owner of the diamond. The
actual owner of the diamond then
ships it wherever the internet seller tells them.
It all
sounds very efficient.
With GIA
reports, you know what you're getting, right?
What's wrong with this system?
What you
gain in efficiency you loose in true selectivity. Distinguishing the finer
points of one diamond from the next.
The
"Diamond selling by list" system is based on the assumption that all
diamonds of any particular grade are equal. This is a faulty foundation.
Say 2
diamonds have valid lab reports ( GIA) identifying their grading.
Say the
grades are identical. Say the measurements are identical- or very close.
One diamond can still be way nicer than the other. This is particularly
true with Fancy Shape diamonds.
How
is the way we sell different?
What you
see when you look at our eBay store is not thousands and thousands- but
rather hundreds of actual photos of actual
diamonds we possess.
We could
put our diamonds onto other people's lists. Or we could do what we used to
do- sell them to jewelry stores.
Instead we
offer them to folks like you.
We're
completely the opposite of someone selling with a list. We select our
diamonds one by one. We buy them from the people that cut them.
Let's take
this diamond for example- and why we're offering it.
I took an
overseas buying trip. The cutting factory finished polishing the group of
diamonds below the day before this photo was taken.
I could
select as many as I wanted. Yet I chose only the 4.03ct.
Among the 7 diamonds
only 2 appealed to me at first glance. Yet under closer examination, the
2.75carat had small things that bothered me.
Anyway,
these small things- that make one diamond desirable and another less so-
they are subtle- and can't necessarily be translated into a GIA report.
Some
I1's look actually nicer than other Internally Flawless Diamonds.

None of
the diamonds had GIA reports yet- having just been finished cutting.
We
submitted this diamond to GIA back in NYC- they gave it the same color I
anticipated, U-V, Natural Light Yellow. I pegged it as a VS2, they said
Si1. In any case it's eye clean- and a lovely light yellow shade- as
you'll see, it looks a lot lighter loose than it does now that it's
set.....
The cut of this diamond is
nothing short of spectacular.

It's a lovely light lemon
yellow color. As a lighter color it has more tendency to change in
different lighting conditions as you can see from the photos. Sometimes it
looks deeper yellow, sometimes lighter.


At 4.03 carats, this
diamond is in a lofty category.
Stones of this size are
getting harder and harder to come by. Larger diamonds- like 4 carat ones-
on [particular- are much scarcer today on the market than they were a few
years ago.
Pretty much any decent
retail establishment will be over $60K for their 4 carat diamonds.
There's nothing wrong with
this one- as evidenced by my close up photos and video.
It's the amazing efficiency
of the internet, combined with our unique approach making this possible.
DIAMOND DETAILS
ITEM #: R2076
Diamond Ring
CENTER STONE:
WEIGHT: 4.03ct
SHAPE: Radiant Cut
COLOR: U-V, Natural Light Yellow
CLARITY: SI1
MEASUREMENTS: 10.11 x 8.04 x 5.54 mm
TOTAL DEPTH: 68.9%
TABLE SIZE: 72%
POLISH: VG
SYMMETRY: G
FLUORESCENCE: NONE
GIA REPORT #: 16150308
SIDE STONE #1:
WEIGHT: 1.06cts
SHAPE: Radiant Cut
COLOR: W-X, Natural Light Yellow
CLARITY: SI2
MEASUREMENTS: 7.11 x
5.49 x 3.25 mm
TOTAL DEPTH: 59.2%
GIA COLOR REPORT #: 12814431
STONE 2:
WEIGHT: 1.11ct
SHAPE: Radiant Cut
COLOR: U-V, Natural Light Yellow
CLARITY: SI2
MEASUREMENTS: 6.95 x 5.49 x 3.44 mm
TOTAL DEPTH: 62.7%
GIA COLOR REPORT #: 12814487
MOUNTING:
Platinum and 18Karat Yellow Gold 3 Stone
Currently Size 6.5
We will ship the ring in your size.
|
Lab Report |
3 Original GIA
reports included as well as our
appraisal for identification or insurance purposes.
How much will my new diamond appraise for? |
The
Ring

The idea
for this ring was suggested to me many times by our most trusted designer.
Her feeling is that I'm always using more traditional white/ yellow
combinations.
In this
ring, we are flanking the 4.03 U-V with a 1.06 W-X Natural Light Yellow on
one side
On the
other side is a 1.11 U-V Natural Light Yellow
The three
diamonds are a unique combination to say the least.
I was so
taken by the personality of each, and how they play- the color differences
are really integral to the beauty of this one. The three stones play off
each other beautifully.
Are they
the same color? The short answer is- who cares? They all have a lovely
light yellow cast. Put them together and the results are breathtaking.







This is a
two tone ring- platinum on the bottom, and 18karat yellow gold on top. I'm
especially proud of how we took so much carat-age, and yet the ring is not
at all cumbersome.

Look at
this architecture...unobtrusive, yet solid as a rock. Low to your finger.
Made so
that we can adjust the size as small as 3- or as large as 14







|
|