The service we offer includes us working hands on the diamonds. If someone desires something we don't have on the site, we find it - physically, here in NYC.

If you're looking at a stone like this one, I've taken the pictures and vetted the stone.

There are wholesale sites where dealers can choose from thousands of stones - similar to the largest retail diamond sites.

If I search for 2.00-2.10, D color, VS1, I probably have 50 candidates to choose from. They are by no means equal.

We scour through the tonnage of stones out there to find the cream of the crop - particularly when it comes to the quality of cut. This stone has the correct angles - and near perfect symmetry.

The ASET pictures we take show the level of perfection.

We also offer GCAL graded stones - which are all top of the line cut, but they cost a bit more.

D Color- no blue- just no color- totally colorless.

VS1 clarity, 100% eye clean.

No transparency issues whatsoever - visually identical to a diamond mined from the earth.