Over the top.
Really.
I mean, think about a 5/8 of an inch bucket of pink crushed ice. On your finger.
Cool beans.
The color is pretty hard to capture with the camera.
I mean, looking at the video almond pics, I see amazing color.
In normal lighting it's a softer pink.
I hint of orange blush... not overwhelming in any way.
Very consistent sparkle and therefore color when you're looking at it in real life. The stone is truly well cut in the mold of the best cut for Fancy Colored Radiant.
It's not cheap compared to colorless 10ct lab diamonds... probably about 30-40% more than D color.
A natural 10 carat diamond with a color like this likely does not exist.
If it did, it would be millions.