The lab grown diamond business is constantly evolving. We are keeping pace with these changes.

We still obtain and buy actual diamonds. This allows actual photos and videos like the ones you're looking at.

This is a lovely pink diamond. Lab grown. The cut is exactly what you'd want in a fancy colored pear brilliant.

No bow tie whatsoever. Very clean diamond as well.

The color is a peachy pink shade- quite attractive.

Another aspect of change is the way the vast majority of diamonds are represented online.

We have finally bit the bullet and constructed a "virtual diamond" showcase.

Here is the same diamond I've photographed and have here - on the virtual side of our site https://rockdiamond.com/labgrown/details/3261

Have a look around! We're still perfecting it, but there's lots of cool diamonds there already https://rockdiamond.com/labgrown